Workshop: Designing for behaviour change (English)

Impactful design often involves motivating specific user behaviours. Whether that's helping people to start saving money, encouraging more sustainable modes of travel, or establishing healthy eating habits, all these actions require an element of change.

This workshop will provide you with hands-on experience on how to harness behavioural economics to design better products and services that nudge users when faced with a decision. We will answer:

  • What is behavioural economics (BE) and how does it intersect with design?

  • How can behavioural economics be leveraged to design behaviour change?

  • Which BE principles are most relevant to service designers?

This workshop will introduce you to Bridgeable’s Designing for Behaviour Change toolkit and provide step-by-step guidance for incorporating BE into your design process. This workshop is ideal for design practitioners who are familiar with the foundational tools of service design and are interested in designing for behaviour change.


Amit Kiran, Bridgeable

Amit leads the Capability Development practice at Bridgeable, a service design consultancy based out of Toronto. Through hands-on workshops and practical project work, Amit has equipped non-designers from industries like healthcare and finance to learn the tools and language of design and incorporate them into their day-to-day activities. He holds an MBA and BASc in Electrical Engineering from the University of Toronto, in addition to being a certified P.Eng (Professional Engineer) and MoFS (Master of Fantasy Sports).


Max Silverbrook, Bridgeable

At Bridgeable, Max applies behavioural science, integrating quantitative and qualitative methods, to understand and motivate desired user behaviours. In his previous academic research, he applied cutting-edge simultaneous EEG/fMRI and behavioural testing to investigate information processing during changes in conscious awareness. Max enjoys applying knowledge of human behaviour to design behavioural interventions that help people make better choices.

Max has a Masters in Cognitive Neuroscience from the Brain and Mind Institute at Western University and a B.Sc (Hons) in Life Sciences from Queen’s University.