Workshop: Designing services using LEGO SERIOUS PLAY (BILINGUAL)

How do you design your services? Have you ever thought about using LEGO to map the experience?

LEGO® SERIOUS PLAY® is a powerful tool that can be used to map journeys. It’s a playful participative activity that helps glue the team together, while collaborating and co-creating.

In this workshop participants will experience how LEGO® SERIOUS PLAY® methodology deepens the reflection process through a 3D representation. A challenge question is presented to the group, everyone builds a model responding to the question, everyone shares their story.

This approach is based on research findings that hands-on, "minds-on" learning produces a deeper, more meaningful understanding of the problem to solve. The LEGO® SERIOUS PLAY® methodology is a creative, experimental process designed to enhance innovation and organization performance.


Joelle Stemp, Yu Centrik

Joelle Stemp leads Yu Centrik, a Montreal firm created in 2003 and specializing in user experience design. Yu Centrik is the exclusive Canadian partner of UXalliance, an international network of local UX specialists extending a global coverage.
With a background in communications and a talent for design, Joëlle began her career as a user interface designer and has spent more than 20 years involved in projects related to the user experience of many different customer touchpoints.

Joëlle is a pioneer in the adoption of user experience and service design in Quebec. She is passionate about human factors, and learns continually about human behavior and its relationship to technology. She believes in the importance of questioning the purpose of products and services as a starting point for design. She loves to share her knowledge with others, and aims to foster a user-centric approach within organizations.


Daniel Engelberg, Yu Centrik

Daniel Engelberg applies human-centric and systems principles to help organizations find key levers for innovation and change. He holds an M.Sc. in human-computer interaction from the University of Michigan and a B.Sc. in cognitive psychology from McGill.

With more than 20 years of experience, Daniel has designed processes, services, transformation strategies and applications in a broad range of domains. He has extensive experience integrating UX design methodology into development processes and business processes in organizations. He has taught and mentored in industry and has given presentations at universities and conferences.  

To solve complex problems, Daniel uses a transdisciplinary approach combining principles about people, groups, systems, processes, products, markets, design, innovation and change. With the ability to make connections at many levels, he is better able to help organizations discover key levers for successful innovation and change.