Workshop: Practical frameworks for ethical design (English)

It may come as a surprise to some that services designed to improve our quality of life often end up creating unintended suffering for users. While service design is intentional by nature, there are can be unintended consequences that have negative impacts on users.

Using systems thinking, we can apply an ethical rigor that moves beyond measuring the immediate impact of a system. Systemic design tools such as implication wheels, or Nancy Bocken’s value mapping wheel, can help us not only consider the second or third order impact of an innovation, but also allow us to see how value created for one group can destroy value for another.

The workshop intends to provide exercises that practitioners can easily integrate into their various workplace processes to enable teams to imagine and be aware of the impact of their unintended design intentions.


Majid Behboudi, Klick Health

With a background in Architecture and Semiotics, Majid has parlayed his passion for user-centric design into his roles as a User Experience Director over the past ten years.  An award-winning designer and creative problem-solver, he has led and collaborated with high-performing teams in companies ranging from startups to multinationals and agencies — most recently at Klick Health, where his team creates digital experiences that improve the lives of patients and healthcare professionals.

In addition to initiating the KlickUX Medium blog and overseeing Klick’s internship program, Majid placed in the Top 5 in the 2016 Cannes Young Lions Competition (Media category), and traveled to Europe to facilitate Service Design workshops for professors, students and practitioners. This year, he will represent Klick as Industry-Partner-in-Residence for the University of Toronto’s UXD program, and continue his work in mentoring up-and-coming UX and tech students.


Mazi Javidiani, RBC

Mazi is a Customer Experience strategist at RBC Ventures, a systemic designer, and a media researcher, dedicated to untangling complexities, and improving human experiences. He is interested in the paradigm shifts in technology and their systemic behavioural, cultural, organizational, and societal effects. He holds a master of design in Strategic Foresight and Innovation from OCAD University where he mapped the Canadian journalism ecosystem as part of his thesis. Before OCAD, he was the design director of Berlin, a communications agency in Edmonton. He has designed user experiences for video games such as Jurassic Park, and taught UX design as an adjunct professor at MacEwan University. His interest in cybernetics and post-structural philosophy has also led him to Concordia University’s Hexagram, where he worked as a researcher on responsive architecture and phenomenological studies of memory.