November 29: Workshops

Workshops will take place on November 29 at La Factry (1111 Saint-Antoine St W, Montreal). We have a great lineup of French, English and bilingual workshops. Please note that live translation will not be available during workshop day.


Registration @ La Factry


Track 1: Room A

Prototyping new services and measuring impact (french)

  • André Fortin, Fondation J. Armand Bombardier

  • Ode Belzile, Fondation J. Armand Bombardier

Track 2: Room B

Practical Frameworks for Ethical Design (english)

  • Majid Behboudi, Klick Health

  • Mazi Javidiani, RBC

Track 3: Room C

Introduction to Service Design Thinking and Doing (ENGLISH)

  • Jacquelyn Brioux, Shopify Plus


Track 1: Room A

The impact of a consultant: beyond the final report (french)

  • Jessica Huneault, Meilleur Monde studio de design

  • Claire Grillet, Meilleur Monde, studio de design

  • Sophie Riendeau, Meilleur Monde, studio de design

Track 2: Room B

Inclusive Service Design: from unintentional exclusion to intentional inclusion (ENGLISH)

  • Derek Featherstone, Level Access

Track 3: Room C

Designing for Behavior Change (ENGLISH)

  • Amit Kiran, Bridgeable

  • Max Silverbrook, Bridgeable


Explore the area and grab lunch out!


Track 1: Room A

Intro to Strategic Foresight (ENGLISH)

  • Janice de Jong, Real/Ideal

  • Aaron Szymanski, Real/Ideal

Track 2: Room B

Work.Futures: Design of future workplaces experiences (ENGLISH)

  • Antonio Starnino, Studio Wé

  • Antonio Iadarola, Studio Wé

Track 3: Room C

Sampler of Service Design Methods 2 (BILINGUAL)

  • Deborah MacKenzie, User Experience Designer, OpenRoad Communications

  • Jacqueline Antalik, Director of User Experience, OpenRoad Communications

  • Winnie Ho, Senior User Experience Designer, OpenRoad Communications


Track 1: Room A

Designing services using Lego Serious Play (bilingual)

  • Joelle Stemp, Yu Centrik

  • Daniel Engelberg, Yu Centrik

Track 2: Room B

Office Hours (ENGLISH & FRENCH)

  • A bunch of professionals waiting for your questions!

Track 3: Room C

Driving Human Impact with Business Empathy (ENGLISH)

  • Amy Sullivan, Fjord

  • Katie Pula, Fjord


November 30: talks and panel

Our talks will take place on November 30 at L’Usine C (1345 Avenue Lalonde, Montréal). Talks are presented in English and French, with live translation available. Join us after the conference at the wrap-up party.




Opening Remarks


Keynote: Christian Bason, Danish Design Centre


Why can't we B.E. friends? (English—live translation available)

  • Patrick Bach

  • Ada Le, BE Works

Organizing humans to teach machines: How service design helps put the intelligence in artificial intelligence (English—live translation available)

  • Jason Stanley, Element AI


Design for innovation and social impact in community (French—live translation available)

  • Virginie Zingraff, Maison d'innovation sociale

  • Marie-Hélène Laurence, Maison d'innovation sociale

  • Claudia Beaudoin, CDC Centre-sud

  • Alexandre Savoie, CDC Centre-sud

Inclusionary practices for engaging citizens in the future of Toronto’s waterfront (English—live translation available)

  • Claire Orange, Doblin

  • Elle Ziegler, Doblin

  • Zahra Ebrahim, Doblin


Lunch time! Lunch served on site


Panel: Service Design at Work (English—live translation available)

  • Moderator: David Dunne, University of Victoria

  • Jonas Piet, InWithForward

  • Andres Ospina, RBC

  • Andrea Chan, CIBC

  • Chris Govias, The Government of Canada


Challenges and issues in designing for public services (French—live translation available)

  • Caroline Gagnon, Université Laval

Innovation Labs in Healthcare - A Review of Design Labs as a Model for Healthcare Innovation (English— live translation available)

  • Sean Molloy, St. Joseph's Hospital


The Creative Revolution: Using the Service Design Facilitate Creative Impacts in Traditional Organizations (English—live translation available)

  • Anne Filion, GreenHouse (University of Waterloo)

The Highs & Lows of Designing a New Service: Cannabis Legalization in B.C. (English—live translation available)

  • Davis Levine, B.C. Government - Government Digital Experience Division

  • Meg Stiven, B.C. Government - Government Digital Experience Division


Closing remarks


Conference social. Join your fellow participants and speaker for a drink—on us!